Client: Notable agency for Hugo Madeira Clinic

The Challenge: To mark the arrival of an innovative method in Portugal, the clinic launched a creative campaign, which includes a highlight video using fake out-of-home technology. This digital format simulates brand activations in outdoor environments, generating visual impact and arousing curiosity.

NINA’s Idea & Art: In the video, a jet of dye used during the GBT procedure “paints” Lisbon with the clinic’s characteristic colors, covering iconic locations such as the Cathedral, the Arco da Rua Augusta and the Marquês de Pombal.

NINA’s Expertise: Concept, Video Direction,Production, Animation, Edition.