Client: McDonald’s Portugal.

The Challenge: To develop all visual content for the brand’s annual convention, drawing inspiration from its globally recognized elements while delivering a fresh, engaging experience.

NINA’s Idea & Art: We dove into McDonald’s iconic visual language and reinterpreted its most memorable elements. Our idea was to create dynamic, disruptive animations and art pieces, building a cohesive visual system from a central key visual and its graphic declinations, energizing the entire event.

NINA’s Expertise: Design, Art Direction, Motion Graphics, Music, Editing.